Beauty Industry

Too Faced Cosmetics Teams with Weston Presidio

By partnering with the growth-focused private equity firm, the prestige beauty brand plans to continue to strengthen and broaden its product lineup.

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By: Jamie Matusow

Editor-in-Chief

The feminine beauty brand, Too Faced Cosmetics has teamed up with a new investment partner, Weston Presidio. As one of the largest remaining independent brands, Too Faced is committed to offering the best quality cosmetics in the brand’s signature, playful style through the world’s premier retailers. Too Faced founders Jerrod Blandino and Jeremy Johnson say they are looking forward to the upcoming prospects this partnership will create.

“We never considered bringing on a partner until recently,” said Blandino. “We realized we had reached an elevated level of success but that there are an incredible number of growth opportunities still ahead. With availability in over 1,200 stores in the United States and 500 internationally, Too Faced has great opportunities to expand internationally, online and with our current retail partners. To take advantage of all of this we decided to lock arms with an experienced group that shares the same vision and passion for Too Faced. Weston Presidio was the perfect fit”.

Weston Presidio, with offices in San Francisco and Boston, has a track record of providing brands with strategic guidance and support.




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